Introduction
Scott Fleming and Fiona Jordan
v
I Education
1
The Influence of Event Management
on Tertiary Arts Education
Charles Arcodia and Megan Axelsen
3
City Brand Image Influence
on Service Quality Expectation
José María Cubillo-Pinilla
, Joaquin Sánchez-Herrera and Julio Cerviño 25
'Making it Real': Event Management
from Theory through Partnership to Practice
David Lamb 37
Towards an Attribute-Based
Model of the Conference Attendance Decision-
Making Process
Judith Mair and Karen Thompson
51
II Impacts 69
Urban Regeneration through
the Arts:A Case Study of the Edinburgh Festivals
Hannah Pattison 71
Evaluating the Social Impacts
of Community and Local Government Events:
A Practical Overview of Research Methods and Measurement Tools
Emma H. Wood, Lisa S. Robinson
and Rhodri Thomas 81
Business Support for Arts
Festivals in Britain: An Exploratory Study
John Godfrey 93
Practice / Policy Dichotomies
in the Successful Delivery of Arts Events: An Operations
Management Perspective
Chantal Laws and Zuleika Beaven
109
III Experiences 129
The Experiential Impacts of
Events
Caroline Jackson 131
Festivals of Transgression:
Governance, Discipline and Reworking the Carnivalesque
Neil Ravenscroft and Paul Gilchrist
147
Comedy Festivals in Australia
Elspeth Frew 167
