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	LSA Publication No. 92 Case Studies in Event Marketing and Cultural Tourism ISBN: 1 905369 03 4       [978 1 905369 03 4] eds. Jane Ali-Knight and Donna Chambers Non member ~ £26.00 +p/p LSA Corporate (institutional) member ~ £22.00 +p/p LSA Individual (private) member ~ £18.00 +p/p Payment may be made by credit card or by cheque. Please contact LSA Publications for purchase details: e-mail  mcfee@solutions-inc.co.uk The Chelsea School, University of Brighton Eastbourne BN20 7SP (UK)	LSA No. 92 Contents Contents Case Studies in Festival and Event Marketing and Cultural Tourism: An Introduction Donna Chambers and Jane Ali-Knight Going for Growth: Does Edinburgh's Festivals and Events Sector Meet the Needs of Target Tourism Markets?           Mark Stewart      1 Event Marketing and Destination Image: Residents' Perceptions           Sonia Ferrari and G. Emanuele Adamo      25 Performing Arts Marketing: A Case Study of a Serious Music Festival in Portugal           Ana Paula Rodrigues and Leonida Correia      55 Dragons on the Water: The Influence of Culture in the Competitive Advantage of Tourism Destinations           Pedro Moreira      79 Range, Impact and Interactions of Festivals and Events in Poznan - A City of Much More than Just International Trade Fairs: The Development of Cultural and Event Tourism           Karolina Buczkowska      93 Recreating China in the North of England: Forms and Functions of Chinese 'New Year' Festivals           Philip Long and Xiaoke Sun      105 Unicycling at Land's End: Case Study of the Lafrowda Festival of St. Just, Cornwall           Rebecca Finkel      129